Each year for over 30 years now, Southern Living has set out to build an “Idea House” – a home chock full of design inspiration and Southern charm. Starting with the all-important floorplan and down to the smallest details, the Idea House is a culmination of an all-star creative team.  Each year, the team is made up of a leading architect, interior designer, builder, developer, and landscape architect recruited from across the South, tasked with bringing a timeless Southern architectural wonder to life. After completed, the Idea House is open to the public for tours, so followers can step inside the pages of Southern Living Magazine, and find inspiration around every corner.

We were honored to join the exceptionally talented team that brought the 2020 Idea House to life in Asheville. The Idea House tours are now closed, but you can explore the photos, video tour, and virtual tours below! And, if you’re itching to visit homes in person, join us for the 2021 Parade of Homes, a FREE event, where you can tour some of the homes we’ve built recently, gather inspiration, and ask us questions!